This article will explain the different costs of a logo and its factors. Reports on the seemingly opaque logo design market summarize what you need to know before choosing a particular provider.
Every company, start-up, or product usually needs some form of logo. A signet that perfectly visualizes the brand’s core sets a common thread in the rest of the branding, is quickly recognizable, and, of course, gets the profitable business idea rolling.
This automatically raises how to prepare the logo and how much it costs. When researching the potential logo design, it is noticeable that logos from providers can be very cheap on the one hand and very expensive on the other. From DIY design to collaborating with a graphic designer or agency, the cost of a logo can vary widely. But why do logo designs have such a vast polarity in the price range? There are so many factors affecting how much you pay for a logo design.
Before diving into the complexities of logo pricing, let’s take a step back to figure out how to use a logo across channels and platforms. Will the logo only be used digitally, or do you plan to print it on business cards and other print materials?
In General, To Be a Good Logo, The Graphic Must Meet Several Conditions.
- Be a vector graphic that can be stretched to any size without losing quality.
- Convey the core brand message, even when scaled down to the size of an app icon.
- Be suitable for use in various media (print, digital, etc.)
- Be unique – no other brands are using the same graphic.
If the logo design does not meet these requirements, it has not been created to professional guidelines and therefore cannot be considered a simple logo. So it comes with many risks since the logo is the most visible element of the brand, and it is at the heart of all communication.
Do you understand the technical process of logo creation?
However, before you start looking for a logo designer and worry about the price, think about this logo’s added value to the company. What business problem is this new logo supposed to solve? How will success be measured once the logo is deployed? In which direction should the logo go? Need additional logo variations, a new color and font system, illustrations and patterns, and a brand style guide? The more value the logo brings to the company, the more you expect price and performance.
Designing a logo is an iterative process that involves research, brainstorming, sketching, and different design concepts. Because of this, custom logo packages can vary wildly in price and the amount of time and effort required to get the task done. The quality of the logo reflects the price. Designing a logo is a creative service, and therefore it does not come with an overall price.
And What Options Are There in This Dense Pool of Logo Design Providers?
Let’s start with the lowest price but also the least powerful option:
1. Do It Yourself
If you want to create or renew your brand’s design and are on a very tight budget, you might want to create your logo instead of hiring someone to do it. However, developing a design yourself that fits the brand and can be used across channels is challenging. You have to pay attention to the requirements mentioned so that the developed logo does not ultimately become unusable. The only but highest cost is the time it takes to create the logo in terms of content and technology to match the brand and bring it to life in the right program. A warning needs to be given here: there is a reason why many start-ups, brands, and companies pay for their logos. Development is not easy, especially if you have no prior knowledge of graphic design. The program for independent logo development is the classic from the Adobe Creative Cloud: Adobe Illustrator. Sketch, Vectr, and Canva are also available. They are not free, and subscriptions are available for all these programs, from approx. $10-$200.
In summary, this method is, of course, the cheapest. Besides, you have the greatest freedom in terms of the design of the logo if you don’t like being talked into your ideas. Nevertheless, and a not unimportant argument: the risk of designing a bad and unusable logo is extremely high with this method. A poorly designed logo signals to potential customers that a company is not taken seriously and can act as a deterrent. Everyone has to decide what is more important to them.
2. Buy a logo template and customize it
Ready-made templates reduce the effort and time it takes to redesign a logo. Since you also need programs to customize the logo, most logo templates are compatible with Adobe Illustrator. It would be more convenient if you subscribed. It then just takes the time to change colors and customize the generic text into your brand names. Such websites often offer branding or social media packages instead of just logos. Examples of websites that offer logo templates are Creative Market, Adobe Spark, and Graphic River. Depending on the website and scope, the costs are around $20 – $200 for packages with or without license options. But again, keep this in mind: Using a template means that other brands can have a very similar logo to your own.
3. Online logo maker
Logo makers might be the cheapest option without buying or learning design software. Some websites don’t charge anything to use the service – you only pay if you download the logo data. An online logo maker can create many logo variations using basic information about the company and design preferences. You can then edit and tweak the created mockups. And here recommend the Designevo logo maker for you. It has over 10,000 well-organized logo templates for you to choose from. In addition, you have quite a lot designing resources to customize your logo. And again, be careful here: Even if logo manufacturers offer a low price, the quality of the designs can vary greatly.
Crowdsourcing is similar to a contest: you post a logo brief to a community of designers and the price you are willing to afford. Freelancers can then submit their designs to be selected. Once a design is complete, the designer sends the logo in multiple file types. Well-known websites that offer designs in crowdsourcing are 99designs, DesignCrowd and DesignHill.
You can work with an expert to create a professional logo design by hiring a freelancer. This creates several concepts, as the freelancer analyzes the briefing very carefully and tries out all the idea routes. Depending on the designer’s skill, a logo can cost anywhere from $250 to $2,500. It is also critical to know how many skills they already have and whether they bill in hours or per project. A freelancer with less experience will likely have less fee, but you may not get the smooth flow you expect. There are online communities of designers across various platforms. Well-known websites that offer collaborations with freelancers are Dribble, Fiverr, and Upwork.
6. Design agency
The most detailed logo option on the market is a design agency that creates and oversees the full logo development or branding systems. Agencies can charge upwards of $2,500 for a logo design, with some hitting the $5,000 to $20,000 mark. This can be expensive for someone looking to develop a side hustle to their full-time job. In full-service agencies, uniform brand systems are often included so that the logo stands alone and other design tools can also be used. There are so-called price packages for this, divided into several levels.
We see the value of a good logo and know what essential function it fulfills for the corporate design that is based on it. We see the price value as variable depending on the implementation path and focus on the available budget.
The price packages of logo designs, whether from logo generators or entire agencies, are different because countless factors are linked to the creation.
In summary, it is essential to know which factors determine the price of a logo design. So before you go into booking a provider, here are all the points summarized again:
Which creation method is chosen? (DIY, logo generator, freelancer, or agency)
What is the level of the designer or agency? (Amateur, Junior, Senior, Established, etc.)
Will it be just a logo, or will there be more elements?