What Do You Mean By SEO?
SEO is the abbreviation used for Search Engine Optimization, which uses various algorithms to provide users with statistics and data regarding website traffic. It aims to increase the visibility of the website or webpage.
How Does It Work?
There are more than millions of websites that one can reach out to, and given the time and effort one spends in such search processes is not very appreciable. Most of us use these search engines to find out data or information. Amongst the various search engines that are present in today’s time include; the different search engine websites include:
People Use Google to Search Anything Online
More than 90% of people use Google to search anything online. Once you search something on Google per say, or any of the above mentioned search engines you will get a result page and there are many websites that pop up on the screen. Here, what Google does is redirect you to a page that would serve the actual purpose of your search.
If you would have noticed Google searches and provides you with solutions and leads you to various different websites which will provide you with relevant information that you are in need of. But as reach the end of page 1 you would notice that there are in reality more than thousands of such result pages, right from page 1 to maybe the 100th page providing you with multiple websites and various data , but over 94% of the people who use Google stick to the 1st page, as a matter of fact any search engine user sticks to page 1 or max page 2 and if they don’t get what they looking for they don’t usually bother clicking on subsequent search pages, instead they would adjust their search terms and search from scratch.
And amongst these individuals who stick to the first page, most of them only click on those websites which is referred to as THE GOLDEN TRIANGLE or THE TOP THREE search results.
This is WHY optimizing your website for search engines are so important.
Pops Up on The First Page
So if people search for something, and your website pops up on the first page or even better if it is part of the golden triangle, there will be a high probability of people clicking on your sites. And these people are not just visitors but are people who are in need of specific details or are in search of relevant data, and are most likely to become potential customers, subscribers or more. But if your website doesn’t feature on the first three or on the first search page, it’s most likely that your website doesn’t even exist for people to find it.
Have you ever wondered why some websites show up on the first page and others remain piled up in the bottom?
A sites position in search results is determined by PAGE RANK, which depends upon the number of times these KEY WORDS have been used.
Now for example: if you search Mumbai Locals on Google. Google will come up with millions of websites which would feature the word Mumbai Locals in them. But what Google does is rank these websites based on the number of times the key words have been used in these webpage. Search engines not only look at your key words but also rank your website based on relevance of your site and on the number & quality of backlinks attached to it from other websites
- Key words, let’s search engine (Google) see your site and know what your website is providing. Basically keywords help Google notice your website.
- Backlink, tells about your relevance, i.e. tell about the information and how much Google trust your site to be relevant.
So keywords are important because it helps to show your presence but backlinks helps your website move up on search page.
Broad Components of SEO:
This is when you make sure that your website is filed in with relevant Key Words that describe all about your site.
For example: you are selling jute bags online, so you will have to make sure that your site is filled with key words that define “jute bag” like;
- Hand bags
- Resourceful and sustainable
- Eco friendly
This is where you create back links to your website that originate from other sources. Links to your sites can be created by using;
- Blog post
- Social media
- Discussion board
But remember, the more legitimate and popular the website is which links back to you, the more effect the back link is going to have on your search result ranking.
So if questioned why SEO is important.
It can be simply answered by saying, it helps you get higher on the search engine ranking and provide one of the most effective ways to increase trafficking to your site.
Impact SEO Can Have On Growth of The Business?
Like mentioned earlier, SEO helps to reach onto the top of the search results.
Google has a free tool, using which you would come to know about the various key words that are used maximum times on the search bar in a particular month. But like I said earlier, it’s not just about the key words and the backlinks; it’s also about how informative the particular website is and how appealing the website design looks.
One should make sure that website should provide:
- Relevant information
- Correct phone number access
- Is the website designed very concisely
- When approached, is the receptionist polite and informative
So, when SEO used in the right manner, these results can cumulate to actual clients and customers, converting these into capital generation.
What Are The Other Ways to Increase Brand Awareness?
This would include;
- Newspaper advertisements
- Radio ads
- Television commercials
And many more
But what the real catch here is what, the rate of investment (ROI) and rate of return (ROR) of all of the above mentioned modes are far more expensive than Search Engine Optimization (SEO). Not only are they expensive but also do not target potential customers while SEO focuses on converting visitors or viewers into potential clients.
Getting towards the top of the search list cannot be achieved over night and is not even that easy like it sounds, but a well qualified and well competent SEO specialist or a project manager specializing is SEO and other such techniques can help you reach the target.