Blogging has become a way of life. Some find it a means to escape into their thoughts while the rest have very successfully taken up writing blogs as their career path. And It will be extremely wrong if we say that WordPress is exclusively used for blogging, since many use this popular Content Management System (CMS) as their business models too. Many, who have planned to take up their entrepreneurship skills as their next step, have opened up their online stores with the help of WordPress which is no doubt an amazing platform to go about your online stores and creating a website for the same.
More than 75 million websites users use WordPress. Since it is FREE to install, deploy and upgrade, there are over thousands of best WordPress plugins and templates for various ecommerce sites, making it a very powerful tool. It is the world’s most powerful CMS tool that anyone can come across. It’s traditional set up is free of cost but if one feels like scaling up and moving higher, they can pay a very affordable subscription fee and upgrade their versions and get introduced to many new kinds of WordPress templates, layouts and other fun plugins. Last but not the least you will have full control over your website and will be able to manage your website without any hassle.
Different Types of WordPress Plugins
Many best WordPress plugins that users need to explore before finalizing their website. There are various best WordPress plugins that one should know about which includes; best WordPress plugins for ecommerce sites, WordPress SEO plugins, WordPress security plugins, best WordPress plugins for themes, WordPress plugins for hosting, best WordPress plugins for live chat and many more such plugins.
It can be customized as per the users’ needs providing great flexibility to them to try out new horizons. This helps in meeting the demands of their users in all possible ways. WordPress also has its videos that they have uploaded to make their user’s life a little simpler when it comes to guiding them through the entire setup process. Like, I earlier mentioned WordPress is not just for developers or entrepreneurs to set up their online channel, but also for individuals who simply want to write, people who feel writing is their sole passion. Hence it’s easy to learn and provides one with a huge community to interact and to feel connected. So WordPress is designed in such a way that it’s less complex and more helpful for people to explore. Another advantage is that it supports numerous media types.
Killer point to why WordPress is in trend, It’s because of the low setup and maintenance cost. WordPress at all times wants to make sure that its customers’ experience is never a compromise. That they have always enjoyed their time and made sure to address their grievances at all times bettering their customer relationships.
Why Is WordPress Such a Trend In Today’s Time?
Since its incorporation in the year 2003, WordPress has provided an amazing platform for writers and bloggers to portray their art; it worked hard to be the finest blogging platform on the web. As of 2019, WordPress is the most popular content management system (CMS) in the world. It powers more than 30% of the web!
Another reason to be on WordPress is that the portal is absolutely free, along with other premium packages too, which needs to be purchased by making monthly payments or an annual one-time payment. The price charged for such premium packages are quite reasonable in comparison to the benefits that can be derived out of them.
Finally and one of the most important reasons as to why WordPress, is the easy accessibility and usability of the portal. The set up technique is very simple and can be Google searched with ease. Along with multiple videos uploaded on the WordPress set up page that can be used as a guideline. WordPress makes sure that the portal is very user friendly in all aspects.
Also to top it all, it provides access via mobile application too, making blogging easy and fun.
How To Start a Blog
So whether you want to learn how to start a blog; create an online resume or portfolio to showcase your work; or just to pursue your passion and projecting the same to the world; WordPress will help you make your own website for your community, business, or organization; or build a simple and effective online store, that will help you put out your work or talent or your brand out in the world along with inbuilt statistic. This inbuilt statistic helps you understand and analyze the number of profile visits, the number of people that started following you on a particular day, the posts that have received the maximum view, helping you understand the kind of content that is preferred by your audience.
15 Best WordPress Plugins For SEO To Optimize Your Websites
Before looking into the various tools lets understand what’s SEO and how it helps a website?
Search Engine Optimization (SEO) which uses various algorithms to provide users with statistics and data regarding website traffic. It aims to increase the visibility of the website or webpage.
How Does It Work?
Millions of websites that one can reach out to, and given the time and effort one spends in such search processes is not very appreciable. Most of us use these search engines to find out data or information. Amongst the various search engines that are present in today’s time include;
The main aim behind understanding WordPress SEO plugin is to increase web tariffing on your page. This is achieved by analyzing the way SEO functions, to understand how SEO helps your website come on the first page of a search result page or even to be on the first top three searches on the search result page.
The two important terms to be kept in mind when it comes to SEO analysis is, “the key words” and “the backlinks”.
- Key words, let’s search engine (Google) see your site and know what your website is providing. Basically keywords help Google notice your website.
- Backlink tells about your relevance, i.e. tells about the information and how much Google trusts your site to be relevant.
So keywords are important because it helps to show your presence but backlinks help your website move up on the search page. And that’s how your website gains popularity and reach.
Coming back to the different WordPress SEO plugins that can help optimize your website:
Google Search Console is a collection of services you can use to figure out how the search engine views your website. This service provides you with a wide array of free SEO tools, covering many different aspects of optimization of your website. Amongst all the other tools Google search console is the easiest to be set-up and used.
And to top it all its installation setup is free of cost.
SEMrush is a keyword research tool that helps you to get data about how many people are looking for specific terms. Along with that, it also provides you with information on similar keywords or most related keywords that are searched, related ads, product listings, and a lot more. This tool specifically focuses on key words utility and helps increase web trafficking by focusing on words that are used.
BuzzStream is a comprehensive tool that helps with domain research, email marketing and project management. It’s a very all-in-one type of platform, and try’s provide solutions to all SEO related issues. This tool is best used alongside your research; it provides you with information about each of those websites, including overall rankings, related social media accounts, domain age and authority, and more.
4. Moz Pro
Moz Pro is a kind of a SEO tool that is created to help you tackle optimization using a data-driven approach. Also it is similar to SEMrush. It helps in providing suggestions of key words and how to go about it. It also has an inbuilt error alert option.
Linkody is all about backlinks. It’s about providing information about people who link back to your page for relevant purposes and about those who are just simply spamming your page. It also provides you with an option to generate reports that can be given to your clients and it’s also associated with Google analytics.
Ontolo is a research tool you can use to find marketing and SEO opportunities. What’s unique about this tool is that not only it provides you with guest blogging portals but also provides you with backlinks opportunities. Even this tool has an inbuilt report generation that helps provide simple easy to understand reports to their clients.
HubSpot’s Website Grader is a lot more straightforward than the other SEO tools. It uses very simplified algorithms, i.e. just by putting forth the domain name Hubspot generates a detailed report. Many feel that the report generated by Hubspot is much more comprehensive when compared with other tools. Another catch is that this tool can be used for free of cost.
Google AdWords Keyword Planner is one of the most comprehensive keyword research tools you can use. It helps you deal with keywords and increases the web trafficking on your websites solely on the basis of keywords used by the user. One can also generate detailed reports based on specific keywords. The tool can be used absolutely free of cost.
WooRank is similar to HubSpot’s Website Grader in that you give it a link, and it provides you with a complete analysis of who views your website as a potential visitor. It helps you get results in a much optimized manner.
10. Varvy SEO tool
Now, this is one of a kind which is based on “enter the domain name and get results”.
The jackpot with this is the reports, which is received within seconds and includes even the tiniest matters. It also makes sure that your website follows all the necessary Google SEO guidelines and is free of cost too.
11. Screaming Frog
Screaming Frog offers an SEO Spider Tool, which is a sophisticated crawler that can accomplish a host of optimization tasks. This includes finding and fixing broken links and redirects.
12. Yoast SEO
This is considered to be the number one WordPress SEO plug-in. Yoast SEO has a very detailed and comprehensive database to give you a heads start, along with that the premium subscribers can get 24/7 access from the help experts. This tool helps you to optimize your content to the best possible way.
Link-able offers a fairly unique approach to optimizing your website, boosting SEO, and expanding your traffic. It provides specialized approaches by customizing packages for each and every customer making it very unique and customer centric.
Serpstat a new tool that entered into the SEO tool market, but being a newbie it has penetrated into the market quite fast, by providing project oriented systems.
Ahrefs offers several data analysis and optimization tools. It’s a single tool providing an overall solution base for website optimization problems.
What Are The Different WordPress Plugins For Themes And Designs?
Designs, themes and layout of your website play a very important role. Since your website becomes the face of your brand, it needs to be very eye captivating. Not only the appearance should be soothing to your eyes but also should be resourcefully set i.e. a website which can be easily accessible and at the same time contains valid and very resourceful content.
These are the best WordPress plugins for designs and layout:
- Gallery by Envira
- WP Mush
- Everest forms
- Ultimate sharing
What Is a Live Chat Tool?
A live chat tool is a little icon on your website which allows queries to be addressed on an immediate basis. People over chat, and prefer chatting over talking. They feel it’s a much more convenient and effective mode of communication. So, one should make sure that they have set up a very effective live chat plugin on their website.
When it comes to determining the effectiveness of a live chat plugin, it highly depends upon the kind of features you want in it and the software you want to go about it.
The List Of Few Good Live Chat Plugin For WordPress;
- Zendesk chat
The 21st century is all about going digital and online. There was a time where online shopping portals were considered as non-reliable, and now that phase is slowly fading away. Yet there are some who still do not completely support Ecommerce. So for those who still are reluctant about Ecommerce, one should provide a platform here they readily want to purchase or what to become a potential client.
The main intention of using these plugins is to popularize your website and increase trafficking on your page. Since online markets need online customers, one needs to reach out to as many people as possible. These are few best WordPress plugins for SEO that help you enhance your reach. There are certain specific tools that are used when it comes to increase web trafficking on ecommerce sites, these are few best WordPress plugins for ecommerce sites;
Best WordPress Plugins for Ecommerce
- Easy Digital Downloads (EDD)
- Cart66 Cloud
- WP eCommerce
- Ecwid Ecommerce Shopping Cart
- WP EasyCart Shopping Cart and eCommerce Store
- BigCommerce WordPress Plugin
Amongst the above mentioned tools, WooCommerce is preferred by many users. This is one of the best WordPress SEO plugins/ tools that every ecommerce site should have; it provides ultimate solutions to increase customer reach. It provides various ways to increase your website’s visibility and comes up with a plan to expand your online portal too.
Your website should just look like a store, where there will be different departments and different products. So one should be very sure when it comes to the layout of their online portal, just like how a store has departmentalized itself, your online store should also look the same, this will help the customers reach out to their products faster and easier, making the online shopping experience convenient and fun. This is all taken care of by the WooCommerce plugin tool.
The themes and plugins provided by WooCommerce are not very expensive and can be easily affordable.
Another reason why WooCommerce is such a powerful tool, is because it is closely affiliated with WordPress directly, giving it access to its huge community base.
WooCommerce allows you to sell pretty much anything you want. This includes digital goods, subscription and appointments.
Let’s not forget, WooCommerce can be used easily by beginners as well as advanced users.
Here is the link to check out how to go about WooCommerce install and configure WooCommerce.
Easy Digital Download(EDD):
Easy digital download(EDD) only focuses on digital products. It provides a platform for digital products to be sold and managed over WordPress easily. So to all those users who want solely into digital products should prefer easy digital download. So if your products are based on e-books, audio clip, podcasts, PDF files, you should consider EDD over any other WordPress plugins. Nor of the reasons for EDD popularity is because the core plugin is FREE. So this is a sales platform for digital products which includes inbuilt features like discount, detail reports regarding the sale, statistical analysis and many more.
An in-depth guide on how to install and configure Easy Digital Downloads.
WP ecommerce has frequently been seen as the direct alternative to WooCommerce. The main reason for this is because the plugin is set up very similar to WooCommerce, along with the premium packages are aligned with similar rates.
There are many such tools and plugins which help you customize your website in the best possible way. Since the digital era has begun, it’s very important to be at par with all such tools and techniques to enhance your website for a better reach. Hence one should do an extensive research with regards to what portal, what tools and what various plugins will help them reach out to the right target audience with ease and help you increase your customer and visitors base along with making your blogging experience remarkable and great.