There are many different email finding and marketing tools that can help in bulk emailing and increasing the scope of the customer base. We are living in a world of digitalization. In this era where online mode is the new beginning, has made our lives much more accessible. People all across the world are not connected via internet. Not only can we bond over new connection but we can start a whole new world altogether.
Online medium has given a great platform for various businessmen to start up their business ideas and execute the same by providing them with effective and efficient resources.
When a new business is incorporated, it’s all fresh in the market. It has to go through various promotional schemes and other marketing strategies in order to penetrate into the market. What’s better than digital marketing techniques in the 21st century? Amongst the various digital marketing techniques, the email marketing is a very professional approach.
What Do You Mean By Email Marketing?
Email marketing is one of the digital marketing techniques used, where emails are circulated in bulk in order to promote products or services by developing a professional relationship with the client and the owner. This is done by using online portals rather than using the traditional postal mails.
Due to its digital nature, it becomes very easy to target larger audience. Not just that, email marketing helps leaving an imprint in the minds of their customers or audience due to their constant presence in their emails. Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Not only that, it can help notify its customers regarding any important event that occurred or any scandal that took place or about any awards the company won. It’s one of the best ways for a company to communicate about any event or address any issue with their stakeholders efficiently.
Anther most important reason why email marketing tools are important:
- It helps keep all its stakeholders in a loop. Make sure all are aware about all the happenings.
- The messages can be tailor made depending upon what each and every client is supposed to know.
- It makes sure that interest of all the stakeholders is considered at all times.
The biggest advantage of email marketing is:
- The Cost of investment and
- The Ease of execution
What’s The Worst That Can Happen With Email Marketing?
Like it’s previously said, that email marketing leaves an imprint in their customers ’minds. This is one way to look at things and the other is a little dark when you can lose your customers with persistently spamming their accounts with your emails.
Email marketing still prevails
Many yet question the need of email marketing tools after the evolution of social media marketing i.e. using social media platforms to promote goods or services or a brand which definitely is more trending. Nevertheless, email marketing is no less and still in the game. One survey found that 59% of respondents were influenced by email when it came to purchasing decisions.
In the year 2019, a study revealed that email marketing has a conversion rate of 2.3% as compared to 1% for social media marketing. This is because an email can’t be missed but a social media post can be. Not saying that email will never be missed, but the probability of missing an update over an email is far lesser than missing onto through a social media post.
When compared, the rate of return is much more than the cost of implementation. This is one of the reasons why email marketing tools is still considered as one of the important aspects of online marketing.
Email marketing strategies that needs to be considered:
- Build a list
One can make their broadcast list by giving each of the lists an individual tittle depending upon the customers that are in the list. Depending on which the messages can be custom tailored depending upon the broadcast list.
- Follow the law
Email marketers must adhere to the rules of the CAN-SPAM Act.
- Devolve a strategy or an email marketing campaign
Many a time’s small businesses do not know how to go about email marketing. So first before going about the idea, developing a strong outlook for the same is very necessary.
- Bring in variety in your emails
When I say variety, it means to send in various different types of content. Which means you can’t keep sending emails about advertisement to buy any specific products or services. Sometimes it should be different a approach where instead of an ad it can talk about the benefits the customer can derive if the product or service is used. Basically to keep changing and using different and new approaches every time.
- Use the right email marketing tool
These email marketing tools help increase trafficking, hence after extensive research one should make sure to have all the necessary tools to help them reach their target.
- Schedule your timeline right
If you’re doing newsletters, make sure you have a proper schedule with regards to when these newsletters need to be sent out in order to reach out to the customers. This shows that punctuality being an important aspect of your organization.
- Provide informative content
Make sure to reach out to your customers with information which would be of some value to them. Again forms a part of proper strategizing.
Types of Email Marketing
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Engagement emails
They are more about providing insights within the company or organization. It’s like story telling where your customers are the listeners and instead of talking you present them with a detailed piece of write up. One should know their requirements before finalizing an email marketing tool.
Engagement emails would include
- Welcome emails
- Latest news about the company or organization
- Customer stories
- Brand stories
And many more forms of storytelling kind of communication with the customers.
-
Transactional email
A transactional email is all about a business deal which includes a closing date, the transactional price and all other details with regards to a deal. This includes a starting and ending of a sale transaction deal. One should select the email marketing tool under this category only after extensive research.
Many a times an engagement email contains a transactional email, but like it’s mentioned above in the article, these emails are custom tailored based on the basis and requirements of the customer.
Top 11 Email Marketing Tools in 2022:
1. EngageBay
EngageBay is a single, unified and affordable digital platform for small and medium businesses that combines marketing automation, sales automation, ticketing helpdesk and a free CRM for b2b, all in a single solution. Features such as Email Marketing CRM, Lead Generation tools, Contact Management, Deal Pipeline, Telephony, Email Sequences, full service Help Desk Automation and many others, EngageBay is a complete solution for a business’s marketing, sales & service needs.
2. Mailchimp
Mailchimp is an all-in-one Marketing Platform for small business. We empower millions of customers around the world to start and grow their businesses with our smart marketing technology, award-winning support, and inspiring content. Founded in 2001 and headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver, Mailchimp is 100% founder-owned and highly profitable.
3. HubSpot
The HubSpot growth platform lets your entire company to work together — from marketing, to sales, to customer service. Each Hub is powerful alone, but better together.
4. Sendinblue
Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships.
5. Activecampaign
Small, medium and enterprise. In every industry. B2C and B2B. 130K+ businesses in 170 countries. They’re winning because they use ActiveCampaign to deepen relationships with customers at every touch point.
6. Constant Contact
Whether you’re launching an email marketing campaign to engage customers, building an awesome website in minutes, uploading products to your online store, generating awareness on social media, or boosting sales with Google Ads, we have all the tools and guidance you need to achieve the results you want, all in one place.
7. Convertkit
ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.
8. Campaign Monitor
Connecting with your audience has never been easier with Campaign Monitor’s straightforward email marketing and automation tools.
9. Twilio Sendgrid
- We have AI-powered deliverability, and email marketing, email automation, and multichannel advertising products.
- We’re your one-stop email provider.
- Reach customers using the email API leading businesses trust for reliable delivery at scale.
10. Aweber
Deliver powerfully-simple email marketing software for small businesses that does 90% of the work for you. We leave the last 10% for you to have fun!
At AWeber, we’re pumped to help small businesses and entrepreneurs chase their dreams. We love building awesome products that help our customers create deeper relationships with their audiences, while growing their businesses.
11. Get Response
We offer a complete suite of simple-yet-powerful solutions, scaled and customized for small and large companies. Our tools are designed for organizations that want to implement effective, high-impact campaigns that drive marketing ROI.
GetResponse email marketing and online campaign management platform helps entrepreneurs build targeted subscriber lists and send high-impact newsletters, video emails, and follow-up campaigns. It offers marketing automation, responsive email design, hundreds of ready-to-use email templates, landing page creator, and useful statistical analysis tools.
